WorkWhile

It’s the best time in history to be alive.


Poverty is down. Infant mortality is down. Life expectancy and access to education are up. With a flick of your finger, you can summon food, transport, entertainment, or global communications. Capital is flooding into world-changing tech — AI agents, rapid vaccine development, climate-friendly energy...


And yet, something feels off. You can feel it in the headlines, in every election, in the streets of even the richest cities. You feel it in the warehouses, under the stadiums, behind the kitchens.


It’s the best time to be alive and there’s an undercurrent of hopelessness.


In the richest country in the world, half the workforce — 80 million hourly workers who keep everything running — are barely staying afloat. One in three Americans can’t cover a $400 emergency. Without savings, workers turn to debt just to survive. On average, hourly workers now spend 16% of their income just servicing unsecured debt.


For those who escape the debt trap, the path upward has all but disappeared. A generation ago, companies invested in training and advancement, expecting workers to build long careers within the same organization. That social contract has unraveled. The shift toward gig work and short-term contracts has replaced development with flexibility, leaving millions locked out of upward mobility.


Essential businesses are feeling the pressure too. Workers are producing more each hour than before, but rising labor costs and mounting inefficiencies mean companies are getting less output for every dollar they spend on labor. Building reliable, productive teams has been a migraine-level, P0 problem for more than a decade — costing businesses an estimated $1.5 trillion a year in inefficiency and lost productivity. These are not just numbers on spreadsheets; they are broken supply chains, unhappy consumers, broken operations and lost competitiveness that pushes entire industries to move overseas, deepening the very cycle we need to break.


It’s a dangerous cycle. Dissatisfaction becomes despair, then rage. Trust erodes: workers vs. businesses, corporations vs governments. Communities weaken. Nations fracture. As Adam Smith wrote: “No society can surely be flourishing and happy, of which the far greater part of the members are poor and miserable.”


Progress, it seems, has become a zero sum game.


We believe there's a better way — one that lifts up both businesses and the people who power them.


With a small team, we’ve grown incredibly fast — earning the trust of hundreds of businesses, from startups to Fortune 500s, and tens of thousands of workers. And this is just the start. When we succeed, our impact will be measured in GDP growth - that’s the scale.


We’ve gathered an extraordinary team of people who care deeply about building something that matters — and we’re always excited to meet others who feel the same. Visit our website or drop me an email and let's chat!



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© Alexander Long 2025

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